Market Day

Our Client

Market Day Corporation, which originated the concept of a “fundraising food cooperative” in 1975, has since grown to become a leading regional food distributor (with annual sales of nearly US$200 million) and one of the most recognized and successful educational fundraising organizations in the Midwest and Northeast. Market Day serves over 5,000 schools across 15 different geographic markets, with an active customer base in excess of one million households. Since its inception, Market Day has raised over US$250 million for participating schools.

Our Role

Market Day Corporation retained KPMG Corporate Finance shortly after the Company was approached by ShoreView Capital Partners regarding the potential sale of the business. Market Day Corporation turned to KPMG Corporate Finance for assistance in negotiating and structuring a transaction that not only satisfied the founding shareholders’ objectives but also ensured that the Company was properly positioned for the future.

The Transaction

From the outset, KPMG Corporate Finance encountered numerous challenges and potential obstacles due to the existence of multiple sets of negotiations occurring in parallel, and ShoreView’s desire to complete due diligence and the transaction documentation process within extremely tight timelines. KPMG Corporate Finance’s extensive deal experience and market knowledge helped the Company successfully navigate a particularly complex transaction environment.