Havas

The Company

Based in New York, Media Syndication Global, Inc. d/b/a Media Solution Services (“MSS” or the “Company”) is a preeminent marketer of proprietary merchandise and a leading provider of insert print media to more than 50 direct response advertisers. As an integrated product marketing and media services company, MSS offers direct advertiser clients a range of marketing services, including: the production of insert creative and print, direct marketing of proprietary merchandise, and providing general merchandise products to national mail order catalogs, retailers and shopping channels.

Background

Havas completed a strategic review of its global organization and concluded that a number of business, including MSS, were non-core. KPMG Corporate Finance was engaged by Havas globally to advise on the disposal of certain non-core assets.

The Solution

KPMG Corporate Finance leveraged its extensive international presence to construct a deal team comprised of professionals from Europe and the U.S. to effectively address cross-border aspects of the transaction. We relied on our industry knowledge to efficiently identify parties interested in acquiring the Company. After a competitive process, a successful buyout of MSS was negotiated with Kinderhook Industries, a New York-based private equity firm. KPMG Corporate Finance advised Havas on all aspects of the transaction, with a particular emphasis on maintaining value and assisting in bringing the transaction to a successful conclusion.