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Affiliate Fuel
The Company
Thermo Media, LLC, doing business as Affiliate Fuel (the “Company”), is a cutting-edge, targeted advertising network for Internet-based advertising campaigns. The Company offers performance-based advertising and related services primarily through an online network that includes approximately 2,000 website publishers. It provides measurable results to advertising and marketing clients using its network of websites, proprietary tracking and technology, and creative marketing solutions.
“KPMG Corporate Finance did a tremendous job. We are really pleased with the results and the transaction would not have gotten completed without them. We would not hesitate to recommend KPMG Corporate Finance to other business owners.”
The Situation
The owners were seeking liquidity at a valuation that reflected the Company’s significant growth and profitability, as well as a relationship with a strategic partner that could further expand the Company’s presence in the rapidly growing online advertising sector.
The Transaction
KPMG Corporate Finance conducted a competitive process to identify the partner that offered the greatest combination of value and strategic fit. KPMG Corporate Finance successfully leveraged its deep understanding of the industry, experience with middle market transactions, and extensive relationships with strategic buyers and private equity firms to find the optimum counterparty and complete a transaction that achieved the owners’ objectives.
