View Transactions
Media Whiz
The Company
MediaWhiz, Inc. and ROWise Networks, LLC (collectively, “the Company”) provide performance-based marketing services, including lead generation, affiliate marketing, media services, and e-mail marketing. The Company has relationships with more than 150 advertisers in a range of industries including education, financial services, market research and health. In addition, it has a broad network of website publishers who drive traffic to the Company’s websites and offers. The Company’s professionals assist with all aspects of a marketing campaign from design and testing to tracking and analysis.
“We had a great experience working with KPMG Corporate Finance. They put a terrific team on the deal that knew our industry backwards and forwards, and was committed to providing us with invaluable perspective and advice. We placed a lot of trust in them and they delivered at every turn. My recommendation to any owner who wants high quality advice on a transaction is to hire KPMG Corporate Finance.”
The Situation
The owner of the MediaWhiz, Inc. and ROWise Networks, LLC was seeking liquidity at a valuation that reflected the Company’s profitability and growth, as well as a partner that understood the Company, had a commitment to the industry, and had the resources to help take the business to the “next level”.
The Transaction
KPMG Corporate Finance conducted a competitive process to identify the partner that offered the greatest combination of value and strategic fit. KPMG Corporate Finance successfully leveraged its deep understanding of the industry, experience with middle market transactions, and extensive relationships with strategic buyers and private equity firms to find the optimum counterparty and complete a transaction that achieved the owner’s objectives. KPMG Corporate Finance supported the Company through the entire process, including preparing marketing materials, contacting and arranging meetings with potential counterparties, coordinating due diligence, and successfully negotiating the terms of the transaction agreement.
