Placontrol, Inc.

The Company

Placontrol, Inc. (Placontrol or the Company) develops, manufactures, and markets proprietary and patented disposable interdental oral care products under the Plackers® trademark. Headquartered in San Diego, California, Placontrol gained category leadership in brand awareness and market share as the founder of the convenience dental flosser product, creating a new category in dental floss, and establishing a first-mover advantage. The Company is regarded as an innovation leader in the flosser category with a significant pipeline in other oral care products.

The Situation

The Company’s current shareholders concluded that the business was in a position to benefit from a partnership with a strategic partner in order to realize its full potential. Placontrol decided to engage KPMG Corporate Finance as its exclusive adviser to seek a buyer for the Company which eventually led to its sale.

The Transaction

KPMG Corporate Finance conducted a competitive sale process to identify strategic and financial acquirers that would enable Placontrol’s shareholders to exit the Company at a valuation that would provide significant liquidity. KPMG Corporate Finance developed significant buyer interest, coordinated management meetings and due diligence, and successfully negotiated a transaction with a subsidiary of Ranir LLC, a manufacturer and marketer of consumer oral care products. Ranir believes that teaming with Placontrol will significantly enhance innovation capabilities as well as increase supply chain efficiencies.