Media and Marketing Services
Media and marketing services firms are experiencing significant change as media outlets proliferate and interactive media becomes increasingly prominent. The expansion of channels and enhanced technology have fueled demand for more targeted advertising and better tracking of returns on advertising investments. Merger and acquisition activity has been strong in the media and marketing services industry as firms seek to diversify their services, follow their customers online, and drive growth. A broad range of firms – from traditional media players to interactive start-ups and private equity firms – have been making acquisitions. Given the dynamics of this fast changing industry, most firms are examining their competitive position and exploring their strategic alternatives.
The Media and Marketing Services team serves companies across the industry including:
- Advertising agencies
- Consumer and business-to-business media
- Customer support services
- Database information services and analytics
- Direct marketing
- Exhibitions and conferences
- Marketing services
- Online media, technology and services
- Printing and publishing
- Wireless content and services
KPMG Corporate Finance’s Media and Marketing Services team is a leading adviser to the industry having completed numerous transactions over the several years both in the U.S. and internationally. We have been at the forefront of investments online by many prominent media, marketing services, and private equity firms. Our transactions range from advising a global advertising firm on multiple divestitures, to the recapitalization of a database firm, to the sale of several online marketing businesses. KPMG Corporate Finance is committed to providing the highest quality investment banking and financial advisory services utilizing our deep sector knowledge, strong team of experienced professionals, and global network of relationships.
INDUSTRY LEADERS
 | Cherie Smith Homa Managing Director Baltimore Phone: 410.949.8692 Fax: 410.558.6862 csmith@kpmg.com |  | Peter Wilson Managing Director Baltimore Phone: 410.949.8512 Fax: 410.558.6853 pwilson@kpmg.com |
